Labranda Suites Costa Adeje: Reviews, Location & Travel Guide

The Labranda Suites Costa Adeje has been rebranded as Hovima Suites after a €110 million sale, but many travelers still wonder if it’s safe to book. We’ll walk through everything you need to know about this thoroughly renovated 4-star resort — from its origins and massive €32 million overhaul to the current travel warnings affecting Tenerife.

Star Rating: 4 ·
Former Name: Labranda Suites Costa Adeje ·
Current Name: Hovima Suites Costa Adeje ·
Location: Costa Adeje, Tenerife, Spain ·
Owner: Canary Islands family office (sold by ATOM Hoteles) ·
Status: Rebranded and operating

Key facts at a glance

Six facts capture the essence of this hotel’s transformation:

Where is Labranda Suites Costa Adeje?

Exact location and address

• The hotel sits on Avenida Bruselas in Costa Adeje, Tenerife’s upscale southwest coast (Atom Hoteles press release)
• It’s part of what locals call the “golden mile” — a stretch of high-end resorts, restaurants, and shops
• Nearest landmark: the massive Siam Park water park is a 5-minute drive away (Tripadvisor visitor Q&A)

How to get there from Tenerife South Airport

• Tenerife South Airport (TFS) is roughly 18 km from the hotel — about a 15-20 minute drive
• Taxi cost: typically €25-35 depending on traffic
• Bus route 40 or 417 runs from the airport to Costa Adeje, with a stop a 10-minute walk from the hotel

Nearby beaches and attractions

• Playa del Duque — a golden-sand beach lined with luxury boutiques — is a 10-minute walk
• Playa Fañabé is slightly closer, about 5 minutes on foot
• Siam Park and Aqualand are within a 5-10 minute taxi ride

The pattern is clear: this hotel sits in the heart of Costa Adeje’s tourist corridor. You’re never more than a short walk from a beach or a restaurant.

Are Labranda hotels good?

Guest reviews and ratings

• The hotel holds a solid 4.0 out of 5 on Tripadvisor, with location scoring consistently above 4.5 (Tripadvisor aggregated reviews)
• Guests regularly praise the food quality and variety across the 11 bars and restaurants (YouTube guest review channel)
• Common praise: the heated pools, the evening entertainment (live bands and DJs), and the short walk to the promenade (YouTube guest review channel)
• Common complaints: some rooms still feel dated despite the renovation, and the Wi-Fi can be spotty in certain areas

Recent renovations and changes

• The hotel underwent a full interior, exterior, and façade renovation between 2019 and 2021 (Atom Hoteles press release)
• Investment commitment: €32 million, shared between Meeting Point and Atom Hoteles SOCIMI (GMA Corporate construction management group)
• 21 brand-new suites were added to the resort during the renovation (Atom Hoteles press release)
• The hotel reopened on December 1, 2021, after the extensive works were completed (Global Agents travel industry news)

The upshot: this property has been thoroughly upgraded, making it a competitive option in the area.

Has Labranda gone into liquidation?

What the liquidation rumors mean

• In early 2025, media reports began questioning the stability of the Labranda brand, with Idealista and other outlets asking whether certain Spanish resorts were “no-go” for 2026
• No official liquidation filing has been confirmed for the Labranda group itself (Hospitality Investor financial reporting)
• The Costa Adeje property was reportedly sold by Atom Hoteles to a Canary Islands family office for €110 million in 2024, which triggered the rebranding to Hovima Suites (CoStar commercial real estate analytics)

Current ownership and impact on bookings

• The hotel is now fully owned and operated by a Canary Islands family office under the Hovima brand
• Existing bookings made under the “Labranda Suites Costa Adeje” name have been transferred to Hovima Suites Costa Adeje
• Guests with upcoming stays should contact the hotel directly or their booking platform to confirm room details

This 4-star resort’s specifications paint a clear picture of its scale and offering:

In short, the rebranding insulates this hotel from Labranda’s financial uncertainty.

Pros and cons of staying at the former Labranda Suites

When is the best time to visit Costa Adeje?

Weather by month

• Warmest months: June through October, with average highs of 28°C-30°C
• The coldest month is January, with average highs around 21°C and lows of 15°C
• October remains pleasantly warm, averaging 26°C — perfect for beach days
• Rain is rare; most rainfall occurs in December and January, with about 5-6 rainy days per month

Peak and off-peak seasons

• Peak season: December to March (European winter escape) and July to August (European summer holidays)
• Off-peak: April to June and September to November — these months offer the best balance of warm weather and lower prices
• May to October is generally considered the “best” window for guaranteed sun and sea temperatures above 22°C

Events and festivals in Costa Adeje

• Carnival of Santa Cruz de Tenerife (February/March) — one of the world’s largest carnivals, a 30-minute drive away
• Adeje International Music Festival (June/July) — classical and jazz concerts in nearby Playa de la Enramada
• Fiestas Patronales de Adeje (October) — local parades, food fairs, and traditional Canarian celebrations

The implication: if you’re chasing optimal weather without peak-season crowds, target late May, June, or September. Families should book over 2 weeks out during school holidays — availability at this former Labranda property fills fast.

Why is Tenerife on the no go list?

Current travel advisories from UK Foreign Office

• The UK Foreign Office does not currently advise against travel to Tenerife. Standard warnings about petty crime and general safety apply (UK Foreign Office travel advisory)
• Some media outlets, including Idealista, have raised questions about certain Spanish islands being “no-go” for 2026 due to overtourism and local protests
• The official government stance remains that Tenerife is safe for travel, but travelers should check the latest guidance before departure

Overcrowding and safety concerns

• Tenerife has experienced significant overtourism, leading to local protests in 2024 and 2025 against mass tourism and its impact on housing and the environment (Idealista tourism analysis)
• Popular areas like Costa Adeje, Los Cristianos, and Playa de las Américas can feel overcrowded during peak season
• Petty crime (pickpocketing, bag snatching) is a known issue in tourist-heavy zones; travelers are advised to stay vigilant

Local regulations and environmental issues

• The Canary Islands government has introduced measures to limit short-term holiday rentals and manage tourism flow
• Environmental concerns include water scarcity and the impact of large resort complexes on local ecosystems
• Travelers are increasingly encouraged to choose sustainable accommodations and support local businesses over international chains

Despite the warnings, the hotel remains a secure and attractive choice for travelers who plan ahead.

What travelers are saying

“The hotel has reopened after a complete refurbishment, offering high standards in food options, heated pools, and evening entertainment with live bands and DJs.”

— Travel vlogger review on YouTube (Guest experience channel)

“Atom Hoteles SOCIMI sold the property for €110 million, reflecting the strong demand for high-quality hospitality assets in the Canary Islands.”

— CoStar market analysis (CoStar commercial real estate analytics)

“The UK Foreign Office advises standard precautions for Spain, including Tenerife. No current advisory against travel.”

— UK government travel advisory service

The pattern from these sources is consistent: the hotel is operationally sound and well-reviewed, but external brand concerns require separate attention.

Confirmed facts vs. what’s still unclear

Confirmed facts

• Hotel is now Hovima Suites Costa Adeje (CoStar real estate analytics)
• Hotel is 4-star superior (Atom Hoteles press release)
• Located in Costa Adeje, near Siam Park and Playa del Duque
• €32 million renovation completed in 2021 (GMA Corporate construction management)
• 409 rooms and 11 dining outlets (CoStar market data)
• Sold for €110 million in 2024 (CoStar market data)

What’s unclear

• Whether the Labranda brand has formally filed for liquidation — no official court or government source has confirmed this
• The fate of other hotels still operating under the Labranda name
• The full strategic reasons behind the decision to rebrand to Hovima rather than retain the Labranda name
• The exact terms of the 2024 sale (e.g., whether the family office plans further renovations)
• Whether the Hovima brand will take over other Labranda properties
• How the ongoing overtourism protests in Tenerife will affect hotel occupancy in 2026

Summary: What this means for your Costa Adeje holiday

For travelers eyeing a Costa Adeje holiday, the former Labranda Suites — now Hovima Suites — represents a solid, renovated option in a prime location. The catch is that the lingering brand confusion creates unnecessary uncertainty. For anyone who booked under the Labranda name, the smartest move is to call the hotel directly and verify your reservation is secure in the Hovima system.

If you’re considering other destinations, check out our review of Radisson Blu Gran Canaria for another Canary Islands comparison, or Caves Beach Resort Hurghada in Egypt for a different beach holiday option.

Frequently asked questions